Saturday, August 31, 2019

Comparative policing systems Essay

Introduction Policing is not a recent issue in terms which duty of state as protecting both public and state still remains as a concept to focus on, yet, it is current enough to remember and to consider again. In this comparative study, policing systems of United Kingdom, Turkey and France will be controversially discussed in terms of policing related to its legitimacy, its structure, and its function. In the first section, the concepts of legitimacy, structure, and function will be defined. Afterwards, British policing system will be examined in terms of these three conceptions. Following British system, Turkish policing system which has been remarkably adapted to new policing concepts despite the fact that there are more to deal with will be following subject. Then, lastly, French system which has effectively been a model for some countries will be analyzed so as to understand ‘The Continental Model’. After analyzing three countries, the similarities and differences between British and ‘The Continental System’ will be focused on, more particularly within a proposition that British Policing leads the way. Policing: Legitimacy, Structure, and Function Modern police was often seen as an instrument of progress, consistent with the idea of free enterprise, academic freedom, constitutional protection against arbitrary government (Liang, 2002, p: 4). Although there has been a common acceptance of policing recently, as Liang stated, there are different police systems all over the world. In order to be able to analyze and compare police systems, there are three terms by the help of which policing in different societies can be examined; legitimacy, structure, and function. In his early study, Bayley asserts that three characteristics of the police contemporarily exist in today’s world and these as dichotomous are public/private, specialized/no specialized, professional/nonprofessional. Being public/private oriented refers to the nature of the police agency and can easily be confused with community authorization, specialization for a police agency, in opposite terms of that unspecialized police force is authorized to use force but do many other things as well, concentres on the application of force, and professionalism refers to explicit preparation to perform the unique police function (Bayley, 1990, p: 11-13). Using this triple explanation, Bayley originally emphasizes on legitimacy, structure and function of policing. Similarly, Mawby attempts to compare different police systems according to legitimacy, structure, and function. Moreover, he defines these terms. â€Å"Legitimacy implies that the police are granted some degree of monopoly within society by those with the power to so authorize, be they an elite within the society, an occupying power, or the community as a whole.†(1990, p: 3). Structure means specialization/non specialization, and function implies that the role of the police is concentrated on the maintenance of law and order prevention and detection of offences. Nevertheless, this is not only about these fixed concepts, but also the balance between law and order, or prevention and detection and being service-related, administrative, or concerned with political control (Mawby, 1990). United Kingdom; Policing System Police systems in England and Wales prior to the 19th century are portrayed private, non-professional, and unspecialized by authors such as Critchley (1978) and Radzinowicz (1956a). After creation of ‘new police’, ‘The Metropolitan Police Force’ (1829), London’s first centralized, uniformed, wholly professional, centrally-controlled police force (Reynolds, 1998) and similar forces were established in other urban and rural areas between 1835 and 1888, so the nineteenth century was a breakpoint. After a dynamic duration in 20th century, now there are currently 43 police forces in England and Wales employing over 233,000 personnel, over 140,000 police officers, nearly 78,000 police staff and over 15,600 Police Community Support Officers. Additionally, there are currently in excess of 14,500 volunteer police officers known as Special Constables in England and Wales (Home Office, 2009). The 51 police forces those were over 100 prior to the Police Act of 1964 in England, Wales, and Scotland each headed by a Chief Constable who is accountable to a Police Authority (Tupman and Tupman, 1999). In Scotland, there are 8 constabularies corresponding to the 8 former regional governments of Scotland. Initially, in terms of function, the police’s role is crime control and maintenance public order, more specifically crime prevention through uniformed patrol while, at the same time, fulfilling a welfare and service order public (Mawby, 2008). Secondly, in terms of structure, there is a balance between local and central control and organization. The modern police system in England and Wales is traced back to the early nineteenth century, this idea is reinforced by Bayley in such a way that he states that â€Å"The modern English police constable is medieval Tythingman1, still acting under royal authority but now serving at public expense in a chosen career† (1990, p: 29). The 1962 Royal Commission on the Police identified the protection of local police forces’ autonomy through the institution of the three partite structure of accountability: individual chief constables, police authorities and central government claims Mawby in his study dedicated to compare policing systems all over the world (2008). From a more general perspective, in UK structure is decentralized compared to continental system, and there are local police forces with the help of these information, but Northern Ireland has a different system based on colonial system (Mawby, 1992). It is possible, in terms of structure, to say that police is decentralized, unarmed, and civilian force (Mawby, 1990). Afterwards, in terms of legitimacy there is a tendency to do what public want. It is possible to see on the green paper that the police are in attempts to improve the connection between public and the police: This Green Paper sets out proposals for a new policing pledge which will be developed in partnership between the police and local people (Green Paper, July 2008). In his recent study, Mawby states that there at least four attempts to allay public concern by providing public access to local police management: Crime and Disorder Reduction Partnerships (CDRPs), the formation of police consultative committees, the establishment of lay visitors schemes, and the introduction of Independent Advisory Groups to monitor police racism following the Stephen Lawrence Inquiry (Mawby, 2008, p: 21). Turkey; Policing System The history of the police in Turkey derives from Ottoman Empire in 19th century like public administration through adapting to French prefecture model (Mercedes and Newburn, 2008, p: 34). Moreover, Turkish civilian administration system is influenced by the French civilian administration system and its domestic security approach (Celador, Gemma Collantes et al 2008). Security function is provided by both public and private sector, and there are three public law enforcement institutions: the police, the jandarma (gendarmerie) and the coast guard command. The jandarma and the coast guard command are responsible to the Minister of Interior as well as the police; yet, the jandarma and the coast guard command are military institutions. In terms of promotions, appointments, personnel administration, disciplinary and judiciary procedures, the jandarma corps is located within the military structure headed by the Office of the Chief of General Staff, who, in turn, responds to the Office of the Prime Minister, instead of to the Ministry of National Defence. Additionally, the national police force and the jandarma are different in terms of their respective jurisdictions and responsibilities vis-à ¯Ã‚ ¿Ã‚ ½-vis the civilian government authorities (Celador, Gemma Collantes et al 2008, p: 8). Jurisdiction of the police geographically differs from the jandarma’s jurisdiction; the police provide security in urban areas rather whereas the jandarma are responsible for rural areas. In terms of structure, the police force is centralized, thus, compared to western central administration models, this structure is excessively central (Cerrah, 2005).In terms of function, there is obviously a higher number of the jandarma compared to the police, although urban areas contain more population than rural areas. There are some 193,000 police whereas the jandarma are between 280,000 and 300,000 (Mercedes and Newburn, 2008). According to Mercedes and Newburn’s study which is one of the last studies about Turkey and policing system, number of the jandarma is highly more than the police’s. There are several reasons but, eventually, as a result of disproportional allocation, the priority is not welfare but the continuity of order in terms of administrative and political tasks in addition to crime prevention. Last of all, in terms of legitimacy, police legitimacy derives from law rather than public. After legislation through the EU twinning projects, for example with amendments and modifications on Law on Powers and Tasks of Police (1936), the government has aimed at changing consideration of police as a ‘service’ rather than ‘power’. Nevertheless, in practice, this is not easily possible. â€Å"Despite all the time that has passed since then, the Turkish police organisation has been unable to establish systemic institutional civilian participation and a satisfactory control mechanism. On both national and regional level, security policies and practices are only run and supervised by appointed civilian administration authorities and police administrators.† claims Cerrah (2005) and as he adds the police still have to do more to be more accountable. Unless the police are more accountable and open to be controlled by civilian mechanism, legitimacy of the police will be discussed as well as its function. However, community policing is a new issue in Turkey with a pilot practicing in ten big cities including Istanbul, Ankara, Izmir, and Bursa (Directorate General of Security, 2009). There is a tendency to be more people-oriented. France; Policing System French police system is arguably the first modern system in Europe whereas The London Metropolitan Police is known to be the first modern police (Mawby 1990, p: 34, Bowden, 1978, p: 140). Bowden also adds that 615 is the year first peace and police existed in France, but, ironically, French is the nation who has frequently experienced the discontinuity in a nation’s political life despite the fact that they developed the most sophisticated police in Europe (1978). The police function in France is rooted to Roman law tradition, and since the French Revolution (1789), historically, there are significant processes but it is not going to be discussed because of lack of space. Today, police system in French can be analyzed through being distinguished as the police nationale and gendarmerie nationale. The gendarmerie are accountable to three different authorities: to Minister of Justice for criminal investigations, to the Ministry of Interior for public order, or administrative matters, and to the Ministry of Defence for all other aspects of their work whereas the police nationale are responsible to the Minister of Justice for criminal investigations, and to the Ministry of Interior for public order, or administrative matters (Hodgson, 2005). According to Hodgson’s account, which compares French criminal justice system to British systems and includes an extensive investigation, the police nationale is composed of some 120,000 officers – now according to Interpol 126,000 – whereas the Gendarmerie comprises some 85,000 officers – now according to Interpol 90,000 (2009) – (2005). Moreover, there are some 3000 small municipal police forces. In terms of structure French police system is centralized as it is seen from this portray, the police forces are armed and – not exactly- militaristic. France is typically an example of continental European system and in terms of function police system in France is putting emphasises on administrative and political tasks rather than welfare (Mawby, 2008, p: 22). As a consequence of being centrally organized, France has more centralized policing system with two main forces the police nationale and the gendarmerie compared to British policing system and less centralized compared to Turkish police system. Compared with UK, the availability of other community initiatives involving polis-public cooperation such as neighbourhood watch or volunteer police auxiliaries are relatively unknown (Mawby, 1990). As a continental European country, in terms of legitimacy the police and the gendarmerie are closely tied to government rather than public or law. United Kingdom (Excluding Northern Ireland) Turkey France Legitimacy Local government Central government Central government Function Welfare Crime prevention, emphasis on administrative tasks Crime prevention, emphasis on administrative tasks Structure Decentralized Centralized (More excessively) Centralized It is possible to infer from whole information that United Kingdom, excluding Northern Ireland, has community-oriented policing system where as France and Turkey have continental and highly centralized and government oriented policing systems. Mawby who has a range of comparative police studies since early 1990s sees continental police systems in the past as being distinguished in terms of their lack of accountability, being directly responsible to the head of state, and he adds in another study that â€Å"While this less easily reconciled with the liberal democracies of post-war Europe, it is still the case that public accountability is more restricted in countries where the police are more centralized and militaristic† (2008, p: 23). Also in Turkey, â€Å"more recently, with the increased quality of the police training and education, the rising numbers of commissioners and officers receiving masters and doctorates (some on topics including human rights law, technologically more advanced crime-fighting methods, etc.) and the positive impact of EU twinning projects, a younger reformist wing seems to have emerged within the police. This wing is also psychologically supported by civil societal demands for the establishment of more professional, accountable and transparent police structures.† (Celador, Gemma Collantes et al, 2008, p: 9) From a historical perspective; between 1804 and 1810 in France, during Napoleon’s dictatorship Fouchà ¯Ã‚ ¿Ã‚ ½ was his strong right arm and was commanding French police. Fouchà ¯Ã‚ ¿Ã‚ ½, Duc d’Otranto, had an army consisting of spies and agent provocateurs spreading insidious terror and repression throughout France (Manwaring-White, 1993). As Manwaring-White states, there was a very real fear in Britain that any sort police force like in France would result the same fearful invasion of privacy and liberty. On the other, while Robert peel was introducing his Metropolis Police Improvement Bill, he had figures to show a population increase of 19 per cent in London and Middlesex, but an increase in crime of 55 per cent between the periods of seven years from 1811 to 1818 and from 1821-1828 (Emsley, 1991). The bill passed through the parliament and The Metropolitan Police of London was established contrast to French militaristic system. However, contentiously, despite the horror of the Fouchà ¯Ã‚ ¿Ã‚ ½ regime in France, the British government did employ spies and agents to try and uncover hints of treasonable activity or political unrest and despite anathema to French style spies, a detective department was reorganised in Scotland in 1842 (Manwaring-White, 1993). There several attempts contrast to thought because of which the Met was established. Furthermore, during the 70s the developments in police riot brought the English police closer in their riot tactics and equipments, yet, unlike continental neighbours, employers were not specialized riot squads (Emsley, 1991). Finally, the men, responsible for creation the English police during the 19th century, wanted to restrict the political and military nature of the new police, but Emsley states that despite these reasons of creation of English police, the economic, political and social nature of Victorian England was instrumental in helping some people to achieve their aim (1991). By contrast with whom see centralized system as incorporating problems of non-accountability and partisanship, Mawby critically examines this idea. Firstly, one should not assume that locally, community-oriented systems are necessarily panaceas; they may incorporate problems of non-accountability, elite control and partisanship. Secondly, however, although political policing has been more a future of policing systems in countries where the police are militaristic, there is no clear relationship between the presence of one, central police system and these features. Nor is a central system necessarily incompatible with local accountability. Last of all, as illustrated in his study, the presence of absence of a single, centralized police is no more evidence of a ‘police state’ than is the presence or absence of the jury system (Mawby, 1992, p: 125-126). Today, in terms of function, structure, and legitimacy, community-oriented systems are seen more advantageous, but privacy and liberty of individuals are threatened by the surveillance, bugging and file-keeping methods of modern police (Manwaring-White, 1993). Bibliography Books Bayley, David H. (1990) Patterns of Policing: A Comparative International Analysis, Rutgers University Press. Bowden, T. (1978), Beyond the Limits of Law, Harmondsworth: Penguin Cerrah, Ibrahim, â€Å"Police†, in Cizre, Umit (ed.), Almanac Turkey 2005: Security Sector and Democratic Oversight, Istanbul: TESEV Publications, 2006, pp. 86-99. Critchley, T.A. (1978), ‘The History of Police in England and Wales’ in Mawby, Rob I. (1990), Comparative Police Issues: The British and American system in international perspective, London: Unwin Hyman. Celador, Gemma Collantes et al (2008), Fostering an EU Strategy for Security Sector Reform in the Mediterranean: Learning from Turkish and Palestinian Police Reform Experiences, EuroMeSCo Paper 66 (January 2008) Emsley, Clive (1991), the English Police, a Political and Social History, Second Edition, Addison Wesley: Longman Hin, Mercedes S and Newburn, Tim (2008) Policing Developing Democracies, Taylor & Francis Hodgson, Jacqueline (2005), French Criminal Justice: A Comparative Account of the Investigation and Prosecution of Crime in France, Hart, University of Michigan Lambert, John L. (1986) Police Powers and Accountability, Taylor & Francis Manwaring-White, Sarah (1983) the Policing Revolution, Police Technology, Democracy and Liberty in Britain, the Harvester Press Mawby, Rob I. (1990), Comparative Police Issues: The British and American system in international perspective, London: Unwin Hyman. Mawby, RI (1992) Comparative police systems: searching for a continental model, pp: 108-132 in K. Bottomley, T. Fowles and R. Reiner (eds.) (1992) Criminal Justice: Theory and Practice, British Criminology Conference 1991, London: British Society of Criminology. Mawby Rob I. (2008), Models of Policing, in Newburn, Tim (ed.) (2008) Handbook of Policing, 2nd Edition, Cullompton: Willan, pp: 17-46. Radzinowicz, L. (1956a), A history of English Criminal Law and its administration from 1750, Volume 1: The Movement for Reform in Mawby, Rob I. (1990), Comparative Police Issues: The British and American system in international perspective, London: Unwin Hyman. Reynolds, Elaine A. (1998), Before the Bobbies, Stanford University Press. Liang, Hsi-Huey (2002), The Rise of Modern Police and the European State System from Metternich to the Second World War, Cambridge University Press, pp: 11-13. Tupman, Bill and Tupman, Alison (1999), Policing in Europe, Intellect Books. Websites Home office (2009) About Us, available: http://police.homeoffice.gov.uk/about-us/ last accessed 18 March 2009. Directorate General of Security (2009) Community Policing, available: http://www.asayis.pol.tr/tdpyapilanmasunumu_dosyalar/frame.htm. Last accessed 18 March 2009. Interpol (2009) France: Police system, available: http://www.interpol.int/Public/Region/Europe/pjsystems/France.asp. Last accessed 18 March 2009 Additional Source Green Paper (2008), From the Neighbourhood to the National: Policing Our Communities Together, Green Paper, Home Office, July 2008 1 Tythingman was of Saxon times and he was elected by his peers in the local community and exercised wide responsibilities for all aspects of local government on heir behalf†¦ He was not , however, a royal officer, as his authority derived from the community he served rather than from the sovereign (Lambert, 1986, p: 21)

Friday, August 30, 2019

Analysis of the Epic of Gilgamesh Essay

The Epic of Gilgamesh is an extraordinary poem showing the tragedy of mortality. The poem is the earliest primary document discovered in history dating back to 2000 B. C. E. The document tells a story about a King named Gilgamesh who was created by gods as one third man and two thirds god. The epic tells the advetures that Gilgamesh goes on throught his life to determine his meaning. A lot of people in Mesopatamia in this time period felt as though they needed to dicover why they were here and what was going to happen after they died. The culture in which Gilgamesh existed did not believe in an afterlife, and if they had any thoughts that there was anything after death it certainly wasn’t a pleasant thought. Gilgamesh’s journey beings with the creation of the city Uruk. The great king built the magnificent city that his achievements occur. Being that Gilgamesh is two thirds god he has incredible strengths that have never exsisted before. Gilgamesh is young and arrogant and treats the people of Uruk very harshly. Because of the way Gilgamesh mistreats his people it causes them to call out to the sky god and ask for someone as strong and immortal as Gilgamesh. Their hope is that this person will be Gilgamesh’s match and will show him he is not as mighty as he believes. The gods create a wild man who is named Endiku who lives in the intense forest surrounding the land of Gilgamesh. Endiku was made with the strength of no human. He is discovered by a trapper running through the forest naked among wild animals. The trapper is so afraid by this that he goes to tell his father. His father tells his to go to Uruk and find a horlot to take with him back to the forest. When she sees Endiku she is to tempt him with her womanly ways. The trappers father said that if Endiku succumbs to her he will no longer be amazingly strong and wild. The harlot named Shamaht meets Endiku at the watering hole where he comes to drink with the wild animals. She offers herself to him by stripping naked and flaunting her womanly traits. He is upset that this harlot has caused him to lose his strength and rowdiness so the harlot explains to him what he could have if he became more civilized. Shamahat offers to take hi to the city of Uruk where all the delights of civilization show true. She offers to take Endiku to meet Gilgamesh who has similar strengths as him. Meanwhile Gilgamesh has dreams showing him signs of what is to come. In the first dream he is shown a meteorite falling to Earth which is so abundant that he cannot move it. The people come together to celebrate the meteor and Gilgamesh welcomes it as he would a lover or wife but Gilgamesh’s mother wants him to compete with the meteorite. It the second dream Gilgamesh dreams that an axe appears at his door, the axe is so vast that he cannot lift or move it. As in the previous dream the people come to celebrate the axe and Gilgamesh embraces it as he would a lover. Again his mother wants him to compete with the axe. Confused Gilgamesh tells his mother his dreams and asks her what they mean. She tells him that the meteor and axe symbolize a great man with incredible strengths coming to Uruk. Gilgamesh will take in this man as he would a wife and the man will assist Gilgamesh perform many great things. Endiku comes to the city or Uruk during a celebration. Gilgamesh the great king is claiming the right to have sexual intercourse with every new bride first on the day of her wedding. Endiku is disgusted with this and decides that he is going to block the kings way into the marital chamber. This enrages Gilgamesh and the two men fight viciously until Gilgamesh wins. Endiku excepts Gilgamesh’s authority and the two become great friends. The two men become lazy and weak living in the city so Gilgamesh proposes an adventure. He wants to venture to the Cedar Forest and cut down all the cedar trees. In order to do this they must defeat a giant wild beast named Humbaba. The elders of the city, Endiku and Gilgamesh’s mother disagree with the adventure and try to talk him out of proceeding. Gilgamesh decides to go anyways and Endiku follows as a honorable friend should. Should Gilgamesh defeat the monster Humbaba, his name will forever be remembered. After an extremely long journey the two kill Humbaba Right before Gilgamesh cuts the head off of Humbaba the monster shouts out a curse on Endiku that out of the two men Endiku will die before Gilgamesh and never find peace in the world. With the defeat of Humbaba the men cut down the cedar trees and use the wood to build a great gate for the city of Uruk. After the voyage to the Cedar forest Gilgamesh’s fame is spread wide attracting sexual attention of the goddess Ishtar and offers to become his lover. Gilgamesh rejects her with insults due to her ugly past of lovers. Gilgamesh’s encounter with Ishtar shows how risky the relations of humans to gods can be at least for humans. He has the right to reject her but should not have done so as insultingly as he did. He ends up paying a heavy price for bad manners. Ishtar is very offended by Gilgamesh’s response that she goes to her father, the sky-god Anu, and asks for the Bull of Heaven so that she can have vengeance on Gilgamesh and his city. Working together again Endiku and Gilgamesh slay the Bull of Heaven. The gods decide that someone must be punished for killing Humbaba and the Bull of Heaven. So out of the two conquerors the gods decide Endiku should pay the price. Upset with the unjust decision Endiku curses the Cedar Gate, the harlot,Shamhat, and the trapper for introducing him to civilization. He is reminded that he has enjoyed his life and done many things. After twelve days Endiku finally dies. Endiku’s death causes Gilgamesh to realize his fear of mortality and tries to find a way to live forever. On his quest he figures out that the gods will not grant him immortality and he must accept his destiny. A man named Utnapishtim tells Gilgamesh that death is essential because of the will of the gods and that all human effort is only temporary. Utnapishtim is the only man that has been blessed with immortality and tells Gilgamesh the secret as to how he became. The gods had met and decided that the humans were out of control and to destroy mankind with a giant flood. The flood lasted for seven days and seven nights in the city of Shurrupak which stands on the banks of Euphrates. At the end of Utnapishtim’s story he offers Gilgamesh a chance at immortality. If he can stay awake for six days and seven nights he will become immortal but as soon as he sits down he falls asleep so he failed the test. Utnapishtim offers another chance, Gilgamesh must go to the bottom of the ocean and receive a plant of youth. He does this and goes on his way back to Uruk but as he rests on a shore the plant is stolen by a serpant so this test as well is failed. At the end of the poem Gilgamesh lays before the gates to Uruk and admires the city he built and at the base of his cities gates lay a stone of lapis lazuli explain the reason for his notable deeds. In reviewing this story, you are able to determine the ways it has entertained, educated, and enlightened the Mesopotamian culture in ancient times. It shows examples of gender roles, the way you were supposed to live, and idealistic leadership. The epic uggests that ancient Mesopotamian’s perspective of an ideal kingship by illustrating uncivilized behaviors of the Sumerian ruler. The epic reflects on the rulers past explaining Gilgamesh disappoints his gods and the Sumerian city with selfish behaviors like sleeping with many women, spending money, and treating his people like they were nothing. From this, we can determine that Mesopotamians believed a successful leader needs to be able to create responsible relationships with his people and obtain the ability to show respect towards those who do not have as much, if any, political power.

Thursday, August 29, 2019

British Airline Vs Virgin Atlantic

British Airline Vs Virgin Atlantic Strategy is the core of all businesses, organisations and enterprises. It is now being used as an investment tool. The prescriptive school defines strategy as a special course of action, designed and implemented to attain overall objectives. Strategy management plays a vital role in businesses. In fact, the use of strategy in business planning is essential to achieve its objectives and future development (. This research study is an attempt to examine the effectiveness and efficiency of British Airways and Virgin Atlantic. The scope of this investigation is focused on; the implemented cooperate and business strategies that lead both BA and Virgin Atlantic into achieving comparative advantage over one another. British Airways was regarded as the world’s favorite airline according to the Academy of International Business (Undated version) with its main objective to project itself as a global airline. British Airways corporate mission is â€Å"To be the undisputed leader in wor ld travel†. The main aim of BA has always been to grow and develop in the economic sense (Tan reliability; quality of offering Value, service, and price based on differentiation. largest airline and flag carrier of the United Kingdom The second largest long haul airline in the UK and the third largest European carrier over the North Atlantic Aircraft purchases strategy is considered as an industry leader â€Å"benchmark†that influences other carrier’s decisions Airline Partners &Alliances / Franchising – one world partner airlines Innovation technological Company innovative features that distinguishes its name Environmental performance Social and Green (2005) Disposal of services or outsourcing Well-designed organisational structure Strong leadership development programme Management team lead by Richard Branson Appeal to wide variety of customers

Wednesday, August 28, 2019

Personal Statement Essay Example | Topics and Well Written Essays - 750 words - 3

Personal Statement - Essay Example Pursuing Master’s in this area will be a valuable investment for the future prospects since the business industry is growing tremendously and technology continues to advance at a high rate. I have deepened my understanding of marketing while pursuing the degree. In this respect, I believe that my knowledge in marketing will increase after pursuing my Master’s degree. In the 21st century, marketing is the most important department in any business whether small, large, or medium. The business world requires an individual who is adequately equipped to solve complex challenges that emerge in the marketing field. I believe that experts are required in this field to provide solutions and analytical skills of emerging the best in a globalized world. As such, I believe that furthering my studies will deepen my understanding of any business and thereafter, I will educate many people about the creative side of marketing and the psychology behind it. I look forward to learning mor e about this course at Master’s level so that I can offer the best services and make my career rewarding and fulfilling. MSc International Business Personal Statement I strongly believe that International Business is a great development as it permits to express my desire for business and hobby for travelling. The aim of pursuing this development is to develop my skills and understanding in the commercial world. The course is important as it allows students to understand the nature of technology particularly in the business world. Having completed a Bachelor degree in this course, I believe that the course has given me the sense of responsibility and commitment from, which I thrive for in this field. Specifically, I am eager to learn and increase my knowledge in this field. Pursuing a master in this course is important, as it will increase my knowledge in international business. After completing my Master’s, I believe that I will have opportunities to explore my passion and interests in this field as a competitive employer or employee. The course will allow me to utilise my skills and talents that I have, in essence, I love travelling all over the world. I have a great passion in the business world and I yearn to bring the best in this field. I perceive international business as a great course in today’s society due to globalisation and innovations in technology. As the business world becomes competitive, it requires experts to come up with the best strategies to remain competitive internationally. Pursuing MSc in international business is important since I will be adequately prepared to understand the process of globalization as a whole. Consequently, I will be competitive in the field of international business. I will have adequate knowledge that the society needs to solve complex problems that emerge in this field. MSc Project Management Personal Statement I have a strong expertise in the discipline of organizing, controlling, motivating , and planning resources. In the realm of education, I have established that the primary challenge of project management is to understand the project goals and objectives, and honouring the scope of time and budget. In my professional life, I have been involved in project management roles and this has made me aware of the diverse challenges that project managers face. I believe that the failure or success of projects, in political, social, and economic field rest on the quality of the project’s goals and the expertise of those involved in the project. In

Tuesday, August 27, 2019

Critically discuss the reasons why location has again become a Essay - 2

Critically discuss the reasons why location has again become a critical issue in explaining the global competitiveness of firms - Essay Example However, as part of the marketing mix, promotion has historically been most effective in differentiating one company from another in competitive marketplaces. Place, as part of the marketing mix, refers to â€Å"the location at which the activity takes place, or the distribution channel by which the product is made available to consumers† (Haugtvedt, Herr and Kardes, 2008, p.28). As a means to avoid costs, some companies are reverting back to more traditional elements of marketing by focusing on aspects of place in order to differentiate the business from competitors. Further, place is improving competitiveness in global companies because it improves community and consumer relationships, as well as giving businesses a positive identity in local markets with unique cultural values and preferences. This paper discusses the importance of place in securing global business competitiveness. Customers in many different industries and different market environments want extra value when buying products. This seems to be an evolution which has occurred with the growth of competition and the need to offer incentives to customers in order to differentiate the business and make it appear to provide more value than competing firms. In order to provide this value, companies should â€Å"beautify marketing and gain the upper hand with customers† (Brandweek, 2004, p.25). Beautification of marketing refers to aesthetics and incorporating content which provides perceptions of value from target consumers. Appealing to consumer values related to aesthetics is not an easy task through regular advertising and other visual promotions, therefore markets which appreciate the aesthetics of a shopping experience can be exposed to place marketing. For example, companies which offer household goods to consumers might have a business model which supports stand-alone retail stores design ed with more expensive architectural materials, such as marble or

Monday, August 26, 2019

Whole Foods Market Essay Example | Topics and Well Written Essays - 1250 words

Whole Foods Market - Essay Example The US and Germany constitute the top markets for this industry segment. Some of the other industry trends include emergence of private label brands, as well as a growing demand in the developing economies. The report also shows the market to grow by about 4.2 percent in the present year. It also shows large scale consolidation and foray of major brands into this segment (Sahota, 2010, p.1-11). USA the major market for Whole Foods is the most growing market for the industry with trade values in the industry segment being pegged at 28.6 billion US dollars in 2010 representing a growth of almost 11.8 percent annually. The growth trends of the organic foods also outperformed the sales growth in the entire food category segment reflecting a major shift in consumption patterns of individuals with a shift towards the organic food category (Organic Trade Association, 2011, p.1). These aspects are highly encouraging for a market player like Whole foods whose core product offering happens to be organic foods. Competitive Environment Analysis Porter’s Five Forces Model The competitive environment of any organization can be analyzed using the framework of the five force model proposed by Michael Porter. The five forces and their effect on Whole Foods are stated below: Bargaining Power of Buyers Considering the fact that a large number of retailers including supermarket chains are stocking organic food items, customers are flooded with choices, however with very few specialized organic food stores the bargaining power of consumers is medium. Bargaining Power of Suppliers Suppliers for organic foods normally include farmers, and other small and marginal players that are present in considerable numbers, moreover with specialized training for farming being provided by corporate the bargaining power of suppliers is considerably low. Threat of New Entrants It is quite difficult for a new player to establish in the market considering the cost of operations and access to s uppliers, however exiting supermarket chains can pose a threat if they chose to make a foray in this sector, hence the bargaining power of new entrants is medium. Threat of Substitutes Substitutes for organic food include food items that are being preserved or created artificially. In spite of the awareness among consumers with regards to the benefits of organic food, synthetic food items still have an edge over the aspect of lower cost. This makes the threat of substitutes high for the industry. Competition among Existing Players The competition among the players are extremely high with major supermarkets like Wal-Mart and Kroger selling organic food items, although the number of specialized organic food stores is quite less and they are not present in a big way that makes the threat of this force high. The most significant threa

I could not travel both Discuss its connotation and denotation Essay

I could not travel both Discuss its connotation and denotation - Essay Example Reader can find both denotative and connotative layers of meaning through different images. Externally, the poem Road not Taken describes poet’s experience to choose a road which he felt enough comfort to travel. The speaker has no doubt taken the less common road, but he tells us only that it made all the difference, not what that difference was (Little & Bloom 132). Through the brilliant use of metaphor and imagery poet gives the real tension to the mind of the reader. Poet states the reader that when he reaches near the forest the road diverges into two and poet really confuses and after a serious evaluation poet chooses the second one. Poet reveals his helplessness by saying; â€Å"I could not travel both†. Poet is a single person and he cannot walk through both roads at the same time. In connotative way, the two roads mentioned here are two professions. In his youth Frost faced severe emotional conflict in selecting suitable profession; profession of a teacher and the profession of the poet. When the time of selection, poet evaluates both advantages and disadvantages of both professions deeply and both of them haunt him for a long time.

Sunday, August 25, 2019

Edmunds.com marketing Essay Example | Topics and Well Written Essays - 1000 words

Edmunds.com marketing - Essay Example The three books published by Edmunds are Edmunds.com New Cars & Trucks Buyers Guide, Edmunds.com Used Cars & Trucks Buyers Guide and Edmunds.coms Strategies for Smart Car Buyers. It provides automotive information through other media as well. Edmunds operates through its headoffice in Santa Monica, California and is continuing an office outside of Detroit, Michigan. After expanding its business in 1995, Edmunds has been updating and improving its websites regularly. Tips/Advice- In this segment of the site, you are acknowledged about the process of buying. You are guided on how to reach at the best financing deals. It also assists consumers in scheduling and provides other related tips. The Edmunds.com website provides free account service. Cosumers can set up their accounts on their own to get customized online services according to their personal needs. Edmunds’ services help buyers to zero-in the perfect vehicle for them. It gets you linked to a local dealer in realizing a deal. Instead of playing the role of a broker, Edmunds.com provides a listing of the area dealers to its visitors, with a clickable icon to receive a price quote from that very dealer. Unlike other automotive sites, it offers you to choose from the list a dealer of your choice. The services of Edmunds are different and better from its rival companies, as car shoppers can have a view of list prices themselves unlike other websites, where you have to provide your personal address and contact details to receive a response. Edmunds provides both choices. You can opt for the additional option of finding the records of local car dealers yourself. By entering your area zip code and vehicle of your choice, you are provided a list of area dealers, who have the same vehicle, along with a link to that dealers’ website so that you may get a list price and other information. Some of the

Saturday, August 24, 2019

Summary Assignment Example | Topics and Well Written Essays - 500 words - 21

Summary - Assignment Example An analysis of Utopia and Reality is analyzed through the implication of the differences between Utopia and reality. The difference is from another thesis like ‘Free will and determination’, ‘Theory and Practice’, ‘The intellectual and the Bureaucrat’, ‘Left and Right’, ‘Ethics and politics’. Andreas Osiander on his article â€Å"Twentieth Century International Relations Theory; Idealism revisited† presents a revision of idealist writers. The revised writers focus their understanding of international relations on a standard pattern. The pattern in this question is the ‘Realist’ theory. The most significant difference between Idealism and Realism is in their historical theories. The similarity is that both came about as a result of industrialization. The idealist thinking envisions two views; a newer democratic world that is better suited for functional reasons in the industrial generation than in the traditional generation. The other envisioned thinking by idealist is the particular view of power politics problems got from the fact that the traditional order cannot be instantly displaced but through a long transitional phase. With reference to the works of Hedley Bull, there exist two international relations theories. The first one is the classical approach while the second is the scientific approach, but we shall focus on the first one. The scientific approach to the theory of the scientific approach is also present in the theory of international systems as stated by Morton A. Kaplan alongside many more others. A Classical approach is based on the existing situation. It is thus desirable if we reject the scientific approach and formulate other objections. However, the scientific approach is most likely to provide very little substantial data towards international relations although it later displaces the classical approach. Bull has also used the work of Thomas Schelling,

Friday, August 23, 2019

Financial analysis Essay Example | Topics and Well Written Essays - 1500 words

Financial analysis - Essay Example Its Critical success factors are looked upon along with the strategies that it has followed over the years to maintain its Market Share in such a competitive industry. Background â€Å"Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Toulouse, France, and with significant activity across Europe, the company produces around half of the world's jet airliners. Some figures about Airbus are that is it’s a global company having 9 engineering design centers, 15 manufacturing sites, 20 languages, 24 hour customer support (365 days a year), 50 flight simulators, 88 nationalities and more than 5,300 aircraft delivered† (Linkedin, Airbus). American airline manufactures were the first ones to produce aircrafts in bulk quantity hence a competitor was required in Europe. As a response, three of the major European countries; France, United Kingdom and Germany joined together and built up the Airbus Industry. This was a government init iative of the above three countries to built up an organization that can give a proper competition to the American Airline Manufacturers such as Boeing, Lockheed, etc. Airbus came up with A300 as their first product; it was later modified to increase passenger capacity to more than 300 passengers and was known as A380. It was clearly evident that it was collaboration of three countries working together. Airbus’s engines were to be manufactured by Rolls Royce. Initially the company had to bear high development costs as their engines were produced by Rolls Royce. The engine designed by Rolls Royce was also facing major difficulties and delays. Gradually, the company has increased its competition by creating modern aircrafts which are dominating the market (Davies, 2001; Airbus - Gathering Clouds, 2008). The Airbus jetliner products line consists of 14 different aircraft models. All these models are diversified with respect to size, specification and capacity (Airbus.com). Revie w of Management Accounting According to CIMA, Management accounting â€Å"is the practical science of value creation within organizations in both the private and public sectors. It combines accounting, finance and management with the leading edge techniques needed to drive successful businesses. Management accountants operate in financial and non-financial roles throughout organizations and carry out all their training and experience requirements within business itself, providing them with a unique insight into how their organizations operate.† (CIMA Official Website) Management accounting, hence, plays a vital role in the success of any organization. It helps in giving an insight to the managers about the problem areas, risk factors and performance determinants which can be controlled by managerial decisions and processes. Critical Success Factor - Airbus Critical Success Factors in an airline manufacturing industry are the passenger capacity that the company has to offer, i ts performance, the organization’s reputation, etc. Airbus has been a leader in civil aircraft manufacturing for a decade or so in Europe and globally too it is recognized as a market leader along with Boeing, Lockheed, etc. All this is because Airbus has been very good when it comes to

Thursday, August 22, 2019

National Federation of Independent Business v Sebelius Essay Example for Free

National Federation of Independent Business v Sebelius Essay Life was different back in the 1880s. The telephone had just been invented, James Garfield was president, and doctors used heroin and cocaine as medicine. Alas, many doctors knew very little about medicine. Oftentimes unsafe and unsterile practices were used on patients. The NY Times reports that, â€Å"At least a dozen medical experts probed the President [Garfield]’s wound, often with unsterilized metal instruments or bare hands, as was common at the time. Historians agree that massive infection, which resulted from unsterile practices, contributed to Garfield’s death. One man suggested that they turn the president upside down and see if the bullet would just fall out. † Because of their usual lack of success, doctors did not charge very much for their services; it was very affordable most of the time, even for middle class families. However, as time and technology progressed, the cost of healthcare and medical instruments dramatically rose. In his â€Å"New Deal† package, President Roosevelt proposed a state-run healthcare system with compulsory health insurance for state residents, but states could choose whether to participate. The federal government would provide some subsidies and set minimum standards that the state had to adhere by. While the proposal did not pass, the idea of universal healthcare coverage for everyone stuck. Since Roosevelt, every single Democratic President elected into office has attempted to pass a version of universal health care, but none have achieved the feat. That is, until President Obama was sworn into office in January 2009. In his 2008 presidential campaign, he made healthcare reform a central issue. Both parties adopted their version of reform, but since Democrats held a majority in the House and the Senate at the time, their version was the one that passed. On March 23rd, 2010, President Obama signed into law the Patient Protection and Affordable Care Act (dubbed by many Republicans as â€Å"ObamaCare†). According to the White House, it claims four key components of the law: stronger consumer rights and protections (which includes a ban on lifetime limits, a ban on denying children health insurance based on pre-existing conditions, and a ban on coverage cancellations), more affordable coverage (Private insurers must provide justification for double-digit increases in premiums), better access to care (Preventative screenings for cancer are now free), and stronger Medicare (Provides relief to seniors who cannot afford prescription drugs). Since insurance companies are required to provide care, it makes sense to buy insurance only when you need it. In other words, wait until you get sick to buy insurance, because they cannot turn you down. In order to combat this, the law includes an individual mandate, which requires anyone that can afford it to buy health insurance, or pay a penalty to the IRS. In essence, this is the part of the law that pays for it all. This is also the section many Republicans hate. In their philosophy, the government cannot force someone to buy something they may or may not need. They argued that this law was unconstitutional, and they sued in federal court to have the law nullified. There were three cases overall: one from the states (Florida v. U. S. Dept. of Health and Human Svcs. ), one from the federal government (U. S. Dept. of Health and Human Svcs. v. Florida), and one from the National Federation of Independent Business (Natl Fed. of Independent Bus. v. Sebelius). Due to conflicting rulings from the lower courts in different jurisdictions, the Supreme Court decided to hear the case to settle the differences. From March 26th to March 28th, 2012, the Supreme Court heard oral arguments from both sides. On the first day, the court heard argument over whether the Tax Anti-Injunction Act passed into law in 1867 barred the Supreme Court from even making a decision in this case. The Tax Anti-Injunction Act says, â€Å"No suit for the purpose of restraining the assessment or collection of any tax shall be maintained in any court by any person, whether or not such person is the person against whom such tax was assessed. † Basically, it means that you cannot sue the government for a tax you believe is unfair, until you have already paid that tax. This was passed into law to prevent people from filing lawsuits against the government to avoid paying taxes. Potentially, this could mean that no one can challenge the constitutionality of the ACA (Affordable Care Act) until someone has actually paid the penalty. At the earliest, they could sue on April 15th, 2015. The Supreme Court held that since Congress specifically labeled the consequences of the mandate as a penalty rather than a tax, the Anti-Injunction Act did not apply to this case, and that the court had the authority to hear the arguments. On the second day, the court heard arguments over whether the ndividual mandate component of the ACA fell under the constitutional powers of Congress. There were two arguments from the Solicitor General’s side (the ones supporting the constitutionality of the ACA): the ACA was constitutional under the commerce clause, and that the ACA was constitutional under the taxing power of Congress. The states (the ones claiming the ACA is unconstitutional) argued that Congress could not create commerce for it to regulate, and that the law described the consequences of the mandate a â€Å"penalty†, therefore it is not a tax. On the third day, the court heard arguments on the severability of the law. They questioned whether the ACA could survive if the court struck down the individual mandate. In the end, in a 5-4 decision, the court upheld the individual mandate component of the ACA as a valid exercise of the taxing power of Congress. They concluded that a financial penalty for not buying something constituted a non-direct tax. Because it is a non-direct tax, it is not required to be apportioned among the several states. The justices that voted for the constitutionality of the law are the four liberal justices Sonia Sotomayor, Stephen Breyer, Ruth Bader Ginsburg, Elena Kagan, and the conservative Chief Justice John Roberts. The justices that voted against the constitutionality of the law are the other four conservative justices: Anthony Kennedy, Samuel Alito, Antonin Scalia, and Clarence Thomas. John Roberts was the key swing vote. When asked why he voted for a law he is personally against, Chief Justice John Roberts responded, â€Å"The Framers created a Federal Government of limited powers, and assigned to this Court the duty of enforcing those limits. The Court does so today. But the Court does not express an opinion on the wisdom of the Affordable Care Act. Under the Constitution, that judgment is reserved to the people. In my opinion, I applaud the decision of the Court. From the beginning, I thought the penalty was a tax; I assumed it was called a penalty for political purposes. People would not like the idea of a tax increase. In reality, the penalty is collected in the same manner as a tax, so there are no real differences between the two. I have also gained a newfound respect for Chief Justice John Roberts. I think it is commendable to put the law in front of your personal beliefs. He has done exactly what is expected of a Supreme Court justice. If I were a Supreme Court justice, I would have made he same decision that he and the four liberal justices made. There are two types of consequences this law holds: political and provisional. The provisional consequences of the law are the ones directly stated in the law: a ban on lifetime limits, Medicaid expansion, etc. The political consequences of this law are not explicitly stated, however they can be inferred and speculated upon. There are three major political consequences. The first consequence is that Obama can claim a major victory. He can now say his law withstood a Supreme Court challenge and passed the constitutionality test. A defeat would have been bad for the administration and the campaign. Instead, he has a chance to re-energize his base and reinstate the flow of campaign cash. The second consequence is that now that the law is no longer a legal issue, it becomes a campaign issue. Both Obama and Romney must sell voters on Obamacare. The court ruling could have stir a shift in public opinion among independent voters, and both candidates must appeal to this shift. Obama will insist this law was the right thing to do, while Romney will propose a new healthcare reform bill. The third consequence is that the ruling will enrage Republicans and make them more eager to vote for Romney so he can repeal the law. Voter turnout is expected to be lower than it was in 2008, and anything that can increase the turnout will be beneficial for Romney. This law and its subsequent legal challenge have major political consequences. Whether you live in the 1880s or in the present day, chances are you will need health care at some point in your life. Ever since President Roosevelt proposed universal health care back in the 1930s, many politicians have tried to pass it into law. Until the ACA, it was considered politically impossible; the idea just did not appeal to voters. The law has withstood a major legal challenge, and it will be up to Obama and Romney to convince independent voters that their version of healthcare reform is the best. If Obama wins the election, in 2014 everyone that can afford it must buy health insurance, whether they want to or not. If they don’t, they will pay a tax equivalent to 1% of their income. If Romney wins the election, he will try to repeal the ACA and replace it with a reform package of his own. Only time will tell what will happen.

Wednesday, August 21, 2019

Employment responsibilities Essay Example for Free

Employment responsibilities Essay Understand employment responsibilities and rights in health, social care or children and young people’s settings. Outcome 1 know the statutory responsibilities and rights of employees and employers within own area of work 1 Health safety, minimum wage, working hours, equality 2 – Health Safety at Work Act 1974: An act put in place to look after the health, safety and welfare of people at work, for protecting others against risks to health or safety in connection with the activities of people at work. Equality Act 2010: This act legally protects people from discrimination in the workplace. Employment Rights Act 1996: This act explains what rights employees have in a place of work. For example, time off work, guaranteed wages, dismissal and redundancy. 3 – To protect employees against circumstances they may face in their working lives. Every person who works for an employer is protected from discrimination in the workplace, has the right to receive the national minimum wage, and to work no more than 48 hours per week unless they wish to. These employee rights apply regardless of whether the employee or worker is temporary, fixed-term or permanent, or how long they have worked for the employer. These laws provide rules and regulations that must be followed. 4 – Sources and types of information and advice available can be, speaking directly to managers, reading policies and procedures, looking on the internet (direct.gov.uk) , going to a citizen advice bureau or joining a union. Outcome 2 – understand agreed ways of working that protect own relationship with employer 1 – My contract of employment at Crown House covers the following : job title, probationary period, place of work, pay, deductions, hours of work,  overtime, time recording, short time working and lay off, annual holidays, public holidays, sick pay, alcohol and drug testing, pension, notice and garden leave. 2 – My payslip includes the following information: company name, department, payment method, payment period, payments, hours, rate, amount, deductions (PAYE tax, National Insurance, Pension), totals, week/month, date, department number, tax code, employee number, employee name and net total. 3 – If you have a grievance relating to your employment, you should in the first instance raise this with the manager. If the grievance cannot be settled informally, you must set out the grievance and the basis for it in writing and submit it to the Area Manager. 4- Personal information that must be kept up to date with own employer can include : change of name, marital status, change of address, any medical conditions that may affect work, any medication prescribed that may affect work and any altercations with the police must be admitted. 5 – Agreed ways of working includes policies and procedures, which may cover areas such as: Data protection – how confidential files relating to staff or service users are stored in cupboards where access is only given if needed. Conflict management – if there is any conflict between staff members this should be bought to the attention of the manager and he/she should try to resolve this professionally. Anti-discriminatory practise staff and service users will not be discriminated regardless of their age, gender, sexuality, religion, ethnic background or disability. Health and safety – staff should wear appropriate clothing, for example flat shoes and covered up. It is staffs responsibility to report any health and  safety issues they may come across, whether it be broken equipment or maintenance needed within the building. Equality and diversity – staff and service users must be treated equally but not all the same. Opportunities should not be missed just because somebody may need extra support to do something. For example, if a sensory room is upstairs and somebody cannot manage the stairs for whatever reason, help should be given (lift, stair lift) so that person can access the room. Outcome 3 – Understand how own role fits within the wider context of the sector 1 – My job description is to provide centred focused care to service users. To provide opportunities for service users to increase their knowledge and experience, to encourage them to maintain present skills and learn new ones, and to enable them to gain more control over their lives. To manage and minimise behaviours as best as possible. To ensure the four key principles of the ‘Valuing People’ document are adhered to at all times ‘Rights’ ‘Independence’ ‘Choice’ and ‘Inclusion’. General and administration duties. ** Important: this is not exhaustive and is subject to review in line with the changing needs of the unit and/or the needs of the service users. 2 Positive Negative Accessing community and participating in activities of enjoyment People may be at risk to themselves and others (staff, members of public) Gives the company a good name Service users not motivated, become lazy Improves service users development and remain stimulated Behaviours may be displayed often Keep service users safe Gives the company a bad reputation 3 – Other people in which staff need to communicate with will include, but  are not limited to, the following: Residential homes – to find out how the service user has been at home (behaviours, illness), let them of know of any lunch requirements (picnics, cooked lunch), ensure money is sent in for planned activities, make sure the service user is dressed appropriately for planned activities. Speech and Language Therapists – to assess, monitor and review a service users eating and swallowing if any problems have been noticed and reported, to offer help with communication aids and techniques. Mental health team – attend regular appointments with service users to see how they are, is medication working? Any new problems/obsessions? How mood has been? (agitated, confused, depressed) Any behaviour triggers? 4 – CQC are regulators for all health and social care services in Enlgand. A regulator is an organisation that checks services meet the government’s standards or rules about care. They also look after the rights of people who need extra support to stay safe. This includes people who are kept in care under a law called the Mental Health Act. The government’s standards cover all areas of care. These rules are about things like: respecting people and treating them in the way we all expect to be treated. making sure people receive the food and drink they need. giving people care in clean, safe buildings. managing services and having the right staff. CQC put care services on their register if they meet the standards, or act quickly if they do not. They continue to use different information to find out as much as they can about services. Information from the public about their experiences of care is very important to CQC. They also work with local groups and people who use services to find out what’s working well and what’s working badly in health and social care services in their area. Inspectors check services all over England to make sure they meet the rules for safe, effective, compassionate and high-quality care. Care services, and other organisations like the NHS, also give CQC information about certain things that happen. For example, they will check a service if more people are dying there than usual. They act quickly to stop unsafe services or bad ways of working. They say what needs to change and go back to check things are better. CQC can also fine people or companies, give  services a public warning, stop the service caring for any new people, stop a service caring for people while they find out what is happening and even shut services down. Outcome 4 – Understand career pathways available within own related sectors 1 – To be a care home manager you would need the following qualifications * at least two years’ senior management or supervisory experience in a relevant care setting within the past five years * a qualification appropriate to the care you will be providing, such as NVQ Level 4 in Health and Social Care, a degree in social work or nursing (with live registration) * a management qualification, such as NVQ Level 4 in Leadership and Management for Care Services (which replaces the Registered Managers Award (RMA)) or equivalent like a Diploma in Management Studies, or a Management NVQ Level 4 . To be a nurse you would need the following qualifications – around 5 GCSEs (or equivalent) of Grade C and above including English Literature or Language, Mathematics and a science subject. to take a nursing degree courses you will normally need at least 2 A-Level s or equivalent. all nurse training is done by universities. They offer nursing diplomas or degrees which take three years to complete. The diplomas however are being phased out and most universities are moving to degree only in September 2011 – all universities must move to degree only by September 2013 to work as a nurse in the United Kingdom you must be registered with the Nursing and Midwifery Council. The title Registered Nurse is only given to you when you have that registration. To be a social worker you would need the following qualifications – a three-year undergraduate degree or a two-year postgraduate degree in social work that is approved by the Health and Care Professions Council (HCPC). Many university courses are full-time, although some work-based routes with part-time study may also be available. You will typically need the following qualifications in order to study for an undergraduate degree in social work: five GCSEs (A-C) including English and maths  at least two A levels, or an equivalent qualification such as a BTEC National  Diploma or NVQ Level 3 in Health and Social Care. You should check entry requirements, as colleges and universities may accept alternatives like an Access to Higher Education or substantial relevant work experience (paid or voluntary). If you already have a degree, you could do a two-year postgraduate Masters degree in social work. †¨Ã¢â‚¬ ¨ When you apply for social work training, you should ideally already have some paid or voluntary experience in a social work or care setting. You will also need to pass background checks by the Disclosure and Barring Service (DBS). Previous convictions or cautions may not automatically prevent you from this type of work. 2 – In order to become a Deputy Manager of a day service such as Crown House, I would speak to my current manager and find out all the information I needed to know. I could also get in contact with the companies head office and if need be any training providers. 3 – The next steps in my career pathway are as follows Any refresher training to update my knowledge and remind me what I learnt last time, this will include NAPPI training. Attend first aid course and SOVA course annually Complete NVQ level 3 by December 2015 Mental health training by June 2016 Outcome 5 – Understand how issues of public concern may affect the image and delivery of services in the sector 1 – The following are cases where the public have raised concerns regarding issues within the care sector: Winterbourne View Baby P Ash Court Fiona Chisholm Orme House 2 – Abuse took place at Winterbourne View, a hospital for patients with learning disabilities and challenging behaviours in Gloucestershire. A Panorama investigation broadcast on television in 2011, exposed the physical and psychological abuse suffered by people with learning disabilities and challenging behaviour at the hospital. Local social services and the English national regulator (Care Quality Commission) had received various warnings but the mistreatment continued. One senior nurse reported his concerns to the management at Winterbourne View and to CQC, but his complaint was not taken up. The footage showed staff repeatedly assaulting and harshly restraining patients under chairs. Staff gave patients cold punishment showers, left one outside in near zero temperatures, and poured mouthwash into anothers eyes. They pulled patients hair and forced medication into patients mouths. Victims were shown screaming and shaking, and one patient was seen trying to jump out of a second floor window to escape the torment, and was then mocked by staff members. One patient was repeatedly poked in the eyes. A clinical psychologist who reviewed the footage described the abuse as torture. On 21 June 2011, 86 people and organisations wrote to the Prime Minister, David Cameron about the revelations, We are aware of the various actions currently being taken within and outside government – such as the DH review and CQC internal inquiry. We hope to make submissions to those both individually and collectively. However, on their own these will not be enough and a clear programme is needed to achieve change. The prime minister responded saying he was â€Å"appalled† at the â€Å"catalogue of abuses† Panorama uncovered. In June 2011 the Association of Supported Living issued a press statement, which was followed up in writing to every member of parliament in the United Kingdom, calling for community based supported living services to replace institutional services for people with learning disabilities. The Daily Mail said Without the investigation by the BBCs Panorama, given huge coverage in the Mail, the abuse of patients at Winterbourne View might be continuing to this day. As it is, the secure hospital and two other care  homes have been shut down, 11 guilty staff have been brought to justice – and a devastating report now exposes the serial failings of the local NHS, police and health watchdogs. For the past year, the Leveson Inquiry has focused relentlessly on the failings of the media. Never let it be forgotten how much this country owes, in the fight against cruelty and corruption, to its free Press. The Daily Telegraph said, It is impossible to read the details of what went on at Winterbourne View, a care home for the severely disabled in Gloucestershire, without feeling repelled. In the wake of an exposà © from the BBCs Panorama, 11 members of staff were convicted of almost 40 charges of neglect and ill treatment of those in their care. The national regulator, the CQC did a nationwide check on facilities owned by the same company, Castlebeck Care – as a result three more institutions have been closed. The CQC reported a systemic failure to protect people or to investigate allegations of abuse and said that Castlebeck Care had misled the health watchdog. The CQC also inspected 132 similar institutions and a Serious Case Review was commissioned. The head of the Care Quality Commission resigned ahead of a critical government report, a report in which Winterbourne View was cited. Mencap published a report warning that similar abuse could be going on elsewhere and calling for the closure of all large institutions far from peoples families. Eleven people pleaded guilty to criminal offences of neglect or abuse as a result of evidence from Undercover Care and six of them were jailed. Immediately after the eleventh person pleaded guilty, the Serious Case Review was published, revealing hundreds of previous incidents at the hospital and missed warnings. 3 The public seems to have lost faith in such regulators and companies as this has been reocurring for a number of years. The media have issued a lot of publicity stating how care companies, social services and regulators have let the victims down by simply not taking these cases seriously enough and ensuring the well-being and standards are being met. The public may feel  reluctant to use the care services to look after their family members. These issues also give the care sector a bad reputation. 4 – Recent changes in service delivery which have affected own area of work includes staff being supervised and appraised on a regular basis, changes to medication being administered, NAPPI training to prevent forceful restraining, ensuring incident/accident forms are completed correctly and signed by witnesses if needed and up to date training, policies and procedures.

Tuesday, August 20, 2019

Erasmus Program Of The European Union Education Essay

Erasmus Program Of The European Union Education Essay In 1995, Hanze University of Groningen was stimulated by the Erasmus program of the European Union to start their internationalization by getting exchange partners within Europe. They had only four partner universities from Germany, Spain, Sweden and England in 1996. Now, only the School of Communication and Media (SICM) has 83 partner universities around the world.  [1]   In this section, the clear and complete description of the assignment and objective from the clients perspectives will be defined. The client is Ryan Schepers, the International coordinator of SICM. Ryan has indicated the following issues: the overall requirements of the current partner universities do not correlate with those of SICM; in some of the partner universities, the curriculum language is not English; the academic curriculums do not correlate with the ones at SICM; both BA and Master programs are not always available to the students, a great number of partner universities are not universities of applied sciences. Besides that, SICM only had one or two incoming and outgoing teachers last years. These issues impact students motives, aspirations and choices of a particular university for their exchange period. SICM aims to exchange teachers with partner universities. Although SICM has a large number of partner universities (which is necessary because all international communication students are obliged to go abroad), the client is not satisfied with the quality of some partner universities. Therefore, Mrs Schepers emphasized the necessity for a more structured and effective network. Due to unbalanced partner universities, Mrs Schepers made clear her wishes that it is necessary; To exchange teachers and work on common projects with partner universities. To have and update the existing website contains only Partner universities names in order to provide more information about each partner university exchange programmes, accommodation, life style, etc. To have more employees who can work between partner universities and SICM in order to communicate efficiently. To select a number of partner Universities according to their academic curriculums that match with SICM criteria. To establish an effective communication between SICM and its partner universities. To find an effective communication in order to influence students motives to opt a particular host university(NEEDS TO BE A SENTENCE OR PARAGRAPH) The primary aim of SICM is to select the number of partner Universities according to their academic curriculums that match with SICM, thereby acquiring a more international aspect. As Mrs Schepers indicated in the meeting, the main goal is to create a balanced university network fulfilling ICM standards through the analysis of partner universities study programs, SICM students and teachers interests and the current network features. 3.Organizational Background This chapter will give you a detailed overview about the School of communication and Media. The SICM is one of the 20 schools of the Hanze University. The SICM has over 400 international students from more than 40 countries and has 143 employees which primarily consist of teachers that are supported by staff. (Hanze University, 2012). The SICM consists of four degree programmes; IC (International Communication), CO (Communication, Dutch version), CS (Communication System) and IDM (Information, Management and Service). Although SICM has four different degree programmes, more than 90% of the exchange students come from IC programme which is the international programme. This explains why SICM has a great number of partner universities. Next to that, SICM offers 6 different majors to its around 2000 students within three fields of study: CO, CS and IDM. The communication programme offers two majors: IC, CO and CS offered three majors in Dutch; Multimedia Design Branding, Game Design Development and Web Mobile Services. IDM offers only one major IN Dutch; Media Information Management. (Loves Spakman,2010,p.7) SICM offers 9 Exchange/Certificate Programmes as minor and specialization for its own and international incoming exchange students; Creating Communication campaign, Journalism, Game on, Information Innovation, International Aid Development and Public Affairs which runs from the beginning of September until the end of January as the first semester. In the second semester, between the beginning of February and till the end of June, it is offered; Creating an International Event, International Aid Development and International Business Communication. (Hanze University, 2012) Mission and vision of SICM The mission of SICM gives focus to its activities: The Institute for Communication and Media trains entrepreneurial, socially-responsible and internationally oriented professionals for careers in the field of Communications, Information Management and Media, and contributes to knowledge circulation and innovation on an international level. (OudshoornKempen,2012,p.4) This means that our programmes provide students with opportunities to develop into socially responsible and internationally oriented professions in the future, and that also give opportunities to all students in order to make individual study choices to profile individually themselves as a distinctive professional. The school of communication and Media absolutely facilities this by providing an effective study programmes for students to explore and develop their own competencies which are certainly important step for their future chosen career path. (OudshoornKempen,2012,p.4) The vision of SICM; Share your talent. Move the world. This means that through communication you can build awareness and help people improve their quality of life. (Hanze University,2012) The four degree programmes are on the way of improving their own quality and being international oriented with their minors and majors. The IC already shows the importance of international vision of SICM by having a high number of partner universities from different countries and a high number of international students compare to other degrees (CO, CS and IDM) . Mrs Schepers would like SICM to expand the focus on internationalization not only for IC but also for other degrees of SICM which has Dutch students and teaching language is Dutch. Therefore; as Dutch people should understand the meaning of Internationalization and be part of it , it is of importance to place them within other European Countries or outside the Europe. Key stakeholders;(MORE DETAILS, DESCRIBE THEIR ROLE AND TASKS CLEARLY) As this research is focused on the SICM department of Hanze University of Groningen, the following organizational both internal and external analysis will be focused on the SICM department. The Internal stakeholders are Ryan Schepers, country coordinators, SICM second and third year students and teachers. And the external stakeholders are partner universities. Mrs Schepers is the international coordinator of SICM and working effectively with country coordinators for incoming and outgoing exchange students.ACC COUNSELLORS INFORM SECOND YEAR STUDENTS ABOUT THE PROCEDURE OF THE STUDY ABROAD KIND OF PREPARATION FOR THE STUDY ABROAD) Internal key stakeholders External key stakeholders Country coordinators ISO Client Partner universities Second year students Third year students ISID 3.2.3 Current situation of the organization (stick to the key stakeholders and analyze everything only about the key stakeholders) As can be viewed in the SICM organizational chart  [2]  , the SICM organizational structure is horizontal meaning that for internationalization purposes the country coordinators who are at the same level and the International Coordinator of SICM share their ideas and suggest solutions in order to bring the internationalization of SICM to a better level and the International Coordinator of SICM in turn reports to the dean of SICM. There are 8 country coordinators who are providing information to second year students and monitoring 3rd year outgoing exchange students. They also communicate with partner universities minimum once or maximum two times in a year. These country coordinators are the lecturers of SICM who are very busy with lecturers, assignments, students and other issues related to study. Thats why; they hardly spend time in order to communicate with partner universities. Also, it is very difficult to deal with outgoing exchange students individually. The last few years, ISID (International student Info Desk) was providing information for the second year students of IC, CO, CS and IDM for the exchange semester. There were only interns working as employees for a semester. And every semester they had different semester who are always new for the position. The name of the office has been changed to Global Links (ICM External Affairs Office) but again, Interns are working as employees and every semeste r different interns take this responsibility. Next to that, Country coordinators are not able to visit partner universities because of lack of facilities they got from SICM. But in near future, SICM hopefully will provide facility for country coordinators to be able to visit the partner universities. Therefore, country coordinators should make a plan to visit the partner universities per year. (SHALL I REMEVORE THIS PARAGRAPH OR NOT Apart from country coordinators, International student office (ISO) has been working as a link between SICM (country coordinators and students) and Partner Universities. ISO has been taking care of all international outgoing and incoming exchange students of the Hanze University regarding enrollment, visas, and insurances, housing and finances issues. Structure;(COMBINE STRUCTURE, MANAGEMENT STYLE AND CULTURE IN ONE PARAGRAPH AND RELATED TO ONLY RELEVANT ENVIRONMENT AND RELEVENAT STAKEHOLDERS) Next to that, SICM organizational structure is not strictly hierarchical, just like other schools of the Hanze employ upwards and downwards communication simultaneously, meaning that employees at the top of the hierarchy communicate with the ones at lower levels and vice versa. This actually makes it easy for every staff member to communicate with the upper level members since they are communicating indirectly with team leaders and coordinators. Management style The communication of the management team is a two-way flow of both communication and information in order to maintain the quality of cooperation. As communication tools, word of mouth and meetings take an important place. Next to that, an electronic learning environment is one of the most important ways of communicating faster. The management team invests in the education and training of teachers, in order to facilitate personal and professional growth of the team members. Culture According to Cornelissen, the culture of SICM is a combination of a person oriented culture, which reflects the importance of individual development, and a task oriented culture which is focused on team work for the projects (Cornelissen, 2008). The person culture is focused on individuals who are staffs and it is very hard to manage as they work on their own. For instance; country coordinators who are working on their own and dealing with not only partner universities, but also students, lectures, and working also as academic counselors. Next to that, SICM has a strong task culture as can be seen in all degree programmes of SICM, focused on team works staff, teacher and students in projects. 3.3 Communication analysis When students wish to acquire information about a particular partner university, Student are directed to go to study abroad links via internal SICM website, where students receive direct links to the official websites of the universities. It is unclear, however, whether and how the courses of the partner university match the ones at the SICM; there is no information available on this subject that would help facilitate the students decision making process. According to interviews with students from SICM (see appendix, interview transcripts), the current partner network features are very important, for them to choose where to go and which program they would like to study. Furthermore, the financial issue takes an important place to make students choices. . Some of the students only make their choices according to their financial situation. After returning from the exchange university, the students are required to complete an ACC8 assignment, where students can share their experiences from the study abroad. But the questions are limited and are not included important questions, which would result in a more comprehensive evaluation system for the SICM partner university network. The outgoing students are very important as well as the incoming students. Since the incoming students are monitored by SICM, there are enough data regarding accommodation, the study program they chose, etc. In the meantime, there is a link call student experience to reach the students evaluations after they come back from their study abroad semester. It is a new facility for the second year students. Moreover; there is a website which only contains partner universities but it is not functioning very well. The website should contains not only partner universities names and official website links but also, their offered courses, university information, accommodation, study programmes, living in a country etc. this will help country coordinators not to be overlapped with a bunch of questions from students and also useful for student motivation and help to opt a partner university. 4.3.1 Internal Communication Internal communication, which refers to the exchange of information between the management and the internal public groups of an organization, is the backbone of every functional organization. The objective of internal communication is reaching organizational and/or individual goals. Unprofessional and neglectful internal communication can lead to misunderstandings, loss of employee motivation, false rumors, criticism and even minor crisis. (Herle Rustema, 2005). Cornelissen points out that traditionally, internal communication is defined as communication with employees internally within the organization (Cornelissen, 2008). SICM employs both formal and informal channels of communication. The formal ones include email, internal memos and briefings, etc. The informal channels include talks during lunch breaks or at the coffee machine, rumors etc. The main communication aids are the meetings to give structure to decision making and further development of the issue. Since the country coordinators are busy with their own busy schedule like lectures, students, etc. , it is important to make an appointment in advance to discuss the third year students curiosity about their host country and university. As Ryan indicated, each country coordinator can only spend 8 hours per year for responding to student questions, contacting partner universities and having meeting with Ryan Schepers. This is absolutely not enough time for the development and expanding the partner universities to be internationalized. This also causes inefficient communication internally. External communication The main external stakeholders that are paramount to the fulfillment of SICMs internationalization policy are the current partner universities. It is therefore important that SICM should provide each stakeholder group with specific information and build a strong reputation across exchanges with all of these stakeholders (Cornelissen, 2008). The current communication is not enough with partners; several partners are inactive in the SICM partner university network. It is known that communication is insufficient and ineffective with current partner universities. Next to that, the SICM currently has insufficient data to assess whether the linguistic and curricular criteria of the partner universities are compatible with the ones at SICM. Not having clear partner network and their respective curriculum selection criteria creates unclearness and hinders successful future partner network selection. Cornelissen (2008) defines stakeholders as any group or individual who can affect or is affected by the achievement of the organizations purpose and objectives. The key external players regarding the SICM internationalization policy are the current partner universities and the representatives of those universities (i.e. the ones who also deal with partnerships and exchange). A comprehensive stakeholder analysis can be seen in the Power-Interest matrix  [3]  . Situation analysis According to a Desk research, the academic curriculums and linguistic requirements at partner universities dont correlate with the ones at SICM; There are only 10 current partner networks which are university of applied sciences out of 83 partner networks; Currently 63 partner universities which teach in English; Not all partner universities have both BA and Master academic programs. As indicated, there has been an ongoing increase in the number of exchange students in the last five years (see appendix 9.4). The result of incoming exchange students last five years  [4]   In year 2007/2008, there were 46 incoming exchange students from 34 partner universities. In year 2008/2009, there were 44 incoming exchange students from 40 partner universities. In year 2009/2010, there were 56 incoming exchange students from 52 partner universities. In year 2010/2011, there were 67 incoming exchange students from 64 partner universities. In year 2011/2012, there were 82 incoming exchange students from 83 partner universities. The result of outgoing students last five years  [5]   In year 2007/2008, there were 63 outgoing exchange students to 34 partner universities. In year 2008/2009, there were 47 outgoing exchange students to 40 partner universities. In year 2009/2010, there were 59 outgoing exchange students to 52 partner universities. In year 2010/2011, there were 100 outgoing exchange students to 64 partner universities. In year 2011/2012, there were 63 outgoing exchange students to 83 partner universities. Discernibly there is a misbalance between incoming/outgoing exchange students and the number of partner universities. It is a result from a lack of communication within SICM and with current partner universities. SICM only provides 8 country coordinators to be responsible for 83 partner universities which cause ineffective communication with current partner universities. This result in a lack of information about the motivations behind the decisions that second year ICV students and SICM staff make about their study abroad. Hence, it affects the external communication with current partner universities. As the communication is ineffective in communicating with partners; SICM is not aware of the current relationship with partners since several current partners are inactive. Theoretical framework This section will explain the theoretical framework which will be used for this research. The research will be based on qualitative research and theoretical background with the definitions of some concepts. The primary research questions are formulated according to three main sub problems. The sub questions will help reveal the overall issues surrounding the main research area. Moreover, the relevant communication theories will support the research for a theoretical approach to the solution of the problem. In Order to limit the research, each primary research question has a subsection has been selected. (see table 1.) Based on this analysis, I will advise Mrs Scehepers to create a balanced university network enhancing ICM standards. This brings up the main question; How to create a balanced university network enhancing ICM standards through the analysis of SICM student and teacher interest, study programs features, current partner universities features? Sub- sections Main research question: How to create a balanced university network enhancing ICM standards through the analysis of SICM student and teacher interest, study programs features, current partner universities features? Motivations Sub problem for RQ 1 Unknown 2.nd year students and teachers motivations/reasons for choosing a particular partner university Primary RQ1 What are the current CO, CS, IC and IDM students and teachers profiles alike for the exchange period in year 3? Curriculum Sub problem for RQ 2 Large number of partner universities due to unclearness in past SICM selection Criteria Primary RQ 2 What are the correlative academic curriculums (and official study languages) of each partner university of SICM? Network Sub problem for RQ 3 Insufficient communication with current partner universities due to the high number of partner universities. Primary RQ 3 How can SICM restructure their partner network and create more effective communication approach? The following sections will describe the most essential theories and concepts based on the primary research questions/ sub sections for the actual outcome of this research. Motivations and Reasons This research dimension is the interest of student and teacher related to their motives and choices to create a balanced university network enhancing ICM standards through the analysis of SICM student and teacher interest? Student and teacher motivation is the primary focus in the first primary research area. The meaning of motivation is a complex amalgam of all factors at work at a given point in time that influence an organisms movement toward a goal. Like all animals, humans respond to drive states that are governed most basically by hormonal and neural processes (Leise, 2006). Hence, in order to understand student and staff motives, the motivation theory will be applied. The following theories related to this section will answer the primary research question 1(see table 1.) Moreover, the related theories helped to prepare the semi structured interview questions for both second and third year students. Cognitive Decision Making Theory and Pull-Push theory The purpose of the first sub problem is to analyze the factors which influence the motives of students and teacher in choosing a particular partner university. Since it involves qualitative research, there will be a combination of two theories: cognitive decision making theory and push-pull theory for the decision making process. Cognitive decision-making (CDM) is human-like decision-making, it is more like a mental process. This process can be a continues process while interacting with an environment. It can include the most important information about them and the possibility of their application. The theory approaches the understanding of students and teacher interest, their choices and analyzes how they make their decision. Gadomski, A. M. (2006). The pull-push theory has a big role on decision making process and selection of particular university. The research also identifies the pull strategy of partner universities that students and teachers make their choices according to the certain criteria which match ones at SICM. Apparently, both cognitive decision making and pull-push factors have a big role on the students choices. (Mazzarol Soutar,2001) 6.1.2 Sociology theory Moreover, this is also supported by sociology theory. As a theoretical point of view, Sociology is actually defined as a science that studies the behavior of large populations like any kind of groups and their own point of views. For many years, students are sent or received in every country for a higher education. The exchange student and staff of SICM are influenced by demographic, economic, geographic, political and social differentials between sending and receiving countries that push student to leave their home countries and that pull them to countries that students and staff perceive better opportunities. (Gitzer Ryan, 2011). I combined this theory with push and pull theory to give better understanding of students choices and factors that are influenced by. (see table 4) Dervin (sense making approach) The concept of sense-making approach has been used during the interviews with second year students of SICM. The theory was developed by Dervin(1989) and this helped answering the primary research question 1; What is the current CO, CS, IC and IDM students and teacher profiles alike for the exchange period in year 3? and finding an approach to solve the sub problem. Unknown 2.nd year student and teacher motivations/reasons for choosing a particular partner university. The sense making is a focus of the approach, how people make sense of their worlds. The sense making attempts to provide a systematic approach to listen to the audience as how they see their situations, past, present, future and how they move to construct sense and make meaning of these situations.(Dervin,1989,p.77) Person treat information as means to ends and not ends in themselves: Their seeking and use of information is best predicted based on how their situations, the constraints they face, the gaps they need to bridge and the kind of bridges they would like to build across their gaps. (Dervin,1989,p.77). Dervin(1989) points out that the essential part of the sense making approach is the gap and how people analyze and bridge the gap in their life. The gap means is the problem that students dont know to which university they want to go for an exchange semester. So applying this to the research area, students define their problems of the situation and constructing a bridge means that they solve this problem. At the stage of bridging the gap, students gather information and absorb it to understand. Then they create ideas which help them to bridge the gap in their life. Elaboration Likelihood Model(ELM) In 1993, Elaboration Likelihood Model was presented by Petty and Cacioppo. This theory is a model of persuasion, about the way attitudes are formed and changed and this theory also helped answering the primary research question 1; What is the current CO, CS, IC and IDM students and teacher profiles alike for the exchange period in year 3? and finding an approach to solve the sub problem. Unknown 2.nd year student and teacher motivations/reasons for choosing a particular partner university. The main point of this theory is the overall Elaboration from inactive thinking to active thinking which causes changes in attitudes. There are two different ways which students make their decisions and thus get persuaded by those decisions. According to the extent of the elaboration, Petty states that there are two ways; the central route and the peripheral route to make decision which facilitate persuasion (Petty and Cacioppo,1986,p.217) The central route involves message elaboration in which one thinks carefully about an issue contained persuasive communication. People using the central route are scrutinizing the ideas, and trying to figure out whether they have true merit, and mull over their implications. (Petty and Cacioppo,1986,p.217) Most of the students are changing their attitude according to the information they received from a speech or an advertisement which contains a message. Then students are become motivated to think actively and consciously to make decision. And hence they get persuaded which cause changes in their attitude permanently. The peripheral route do not involves any message elaboration. It only offers a shorthand way to accept or reject a message without any active thinking about the attributes of the issue or the object of the consideration. (Petty and Cacioppo,1986,p.217). Students think of a situation of where to go, what to study or whether should go for study abroad or not without paying attention to any arguments. This leads to make quick decision by relying on a variety of cues that allow them to make quick decision. These cues are; Social proof everybody thinks the same, Authority it is as he says, Scarcity get it before it is too late. Students who are motivated can take a further and right decision by thinking consciously and make their decision. This can happen with the way of Central route. However; students who stay away from an argument and think surface features of the message that they support the speech or not. It is also related to the emotions. If a student in a good mood and have the idea of where to go strongly, he will make a quick but temporary decision by taking the peripheral route. On the other hand, student will take the central route by doing cognitive work if he is not sure where to go or what to study and this lead permanent change in attitudes. In this case, student take the peripheral route for the decision making process. Curriculum This research is aiming at creating a balanced university network enhancing ICM standards through the analysis of study program features. Besides the motivation of students and teachers, Curriculum is one of the most important areas needs to be analyzed whether SICM should keep all the current partner universities or not according to their study programmes. This bring up the primary research question 2 What are the correlative academic curriculums (and official study languages) of each partner university of SICM?. The term Curriculum literal translation is a course in Greek. The meaning of curriculum was a racing chariot; currere means to run. A clear and concise definition of the concept of Curriculum is provided by Kerr All the learning which is planned and guided by the school, whether it is carried on in groups or individually, inside or outside the school.(quoted in Kelly1983: 10; see also, Kelly 1999). In regards, Philosophy is part of the curriculum decision as argued by Ornstein(1991); with a framework of organizing schools and classrooms. It provides answers to the questions: what are the schools purposes? How do students learn and what methods and materials to use for this purpose? Etc. Philosophy also enables the students to determine the goals of education, its organization, subject content, and learning and teaching process; generally Philosophy fosters and facilitates experiences and activities to uptake in schools and classrooms. (Ornstein, 1991,p.102) As Schepers stated that SICM is an international oriented applied sciences university; mix of international and national students in a class, teaching language is in English, teaching intercultural competencies, they have international dimensions in international education with their educational Philosophy. This links to the Intercultural dimension, stands for teaching, learning and research in the context of